Design should never say, “Look at me.” It should always say, “Look at this.”// David Craib
Daylight Music Productions specialises in helping young talent find a way into the UK music industry. They help to develop new and exciting artists, and also nurture the behind the scenes business talent that is necessary to support emerging artists. They achieve this through running ground breaking apprenticeships all over the UK in conjunction with our training provider The Academy Of Music and Sound who provide first class education driven by real world music business experience.
Den Design set about working through the branding concepts for this exciting project. The process of refinement, producing a well crafted and flexible logo which has a clear, strong brand. We looked at the target audiences and designed the logo around the target users that were clearly musical people, but not alienating any audience sectors. The logo effectively communicates what Daylight has to offer. The confident, bold design is a brand we're very proud of and suited the brief perfectly.
