There is no design without discipline. There is no discipline without intelligence.// Massimo Vignelli
Den Design was commissioned to bring the "V Clothing" brand to the next level by creating a slick brand identity using masculine straight lines but partnering it with a very urban feel. Taking inspiration from all the surrounding areas, designed the V Logo which is bold and eye catching. The design is aimed at all areas of the brand.
Den Design set about working through the branding concepts for this exciting project. The process of refinement, producing a well crafted and flexible logo which has a clear, strong brand. We looked at the target audiences and designed the logo around the target customers, but not alienating any audience sectors. The logo effectively communicates what V clothing is all about. The confident, bold design is a brand we're very proud of and suited the brief perfectly.
