Good design is obvious. Great design is transparent.// Joe Sparano
The Hammerhitter team required a new brand to bring to light a new menswear range. The brand needed to reflect the urban feel that Hammer offered and were to give the business a completely new "brand image". Clear marketing messages were to be produced for the various target audiences with benefits and content being different for each. The design was to be exciting and reflect the clear urban roots.
Using the new existing Hammer brand, Den Design designed and produced a further option for their audience which used slightly different colours to distinguish the brand which previously was used for Hammers's previous look and feel. Everything works strategically together to create impact and quickly engage the audience and give clear brand clarity between all the sub sections of the company.
