There is no design without discipline. There is no discipline without intelligence.// Vignelli
We worked with a well known fashion brand to understand their marketplace and objectives. We then set about working through our process of refinement, producing a well crafted and flexible website which can easily be updated by the various teams. We looked at the target audiences and designed the site around filtering users into the varying audience sectors. Once that's been acheived, the site then effectively communicates the bespoke solutions.
The confident, bold design is a large step up from their previous brand identity and expresses the cutting edge technology and expertise of the fashion group. A great use of the blue colour from the brand guidelines we were sent really set of a clear understanding of how we wanted the final site to look. Fashion photography can sometimes be hard to work with but with clever transparencies, Den Design made the photography a key feature in the project.
