A5 Landscapte Printed Marketing Brochure
Everything is designed. Few things are designed well.// Brian Reed
The PIPHR team required a new brochure and a set of three inserts tailored to their main target audiences; Corporate, Large Organisations, Public Sector. The materials needed to reflect the services PIPHR offered and were to give the business a completely new "brand image". Clear marketing messages were to be produced for the various target audiences with benefits and content being different for each. The design was to be exciting and reflect the clear link between the animal kingdom and the human world.
Using the new existing PIPHR brand, Den Design designed and produced the brochures and specific audience colours to distinguish the brochures which previously were used for PIP's fab website which we also had the pleasure of building. Everything works strategically together to create impact and quickly engage the audience and give clear brand clarity. The animal theme and large images capture the audiences interest whilst a strong colour scheme partitions them to make the delivery of key messages smooth.
